The Digital Blue™ product line is brought to you by Prime Entertainment.

Prime Entertainment Mission

Prime Entertainment's mission is to delight young people with products that merge technology with traditional play and learning. Prime Entertainment caters its products to older kids and "tweens" ages 8-12, as well as teenagers--a generation that experiences interactive technology as an everyday part of their lives. They want the freedom to create, play, and learn from technology without always being "tethered" to a PC or videogame console. Prime Entertainment offers kids and teens exciting and innovative products that can be used throughout their world.

The Digital Blue™ Product Line

Prime Entertainment's Digital Blue™ products are designed for fun and entertainment at home or interactive classroom learning. We bring innovation and excitement to four core categories:

1. Science products, like our award-winning QX3+ Microscope and its sucessor, the QX5;
2. Music products, including both computer-aided devices for making your own music and recording devices for listening;
3. Art and Creativity products, such as our Digital Movie Creator, which enables kids to shoot and produce their own movies;
4. Reading and Teaching Items, with an exciting slate of products coming in 2005

About Interactive Ideas

The Digital Blue range is exclusively distributed in the UK by Interactive Ideas Ltd. Interactive Ideas is a company registered in England and Wales with company number 2813432. Interactive Ideas VAT No.627 1479 30.

Interactive Ideas is one of the UK's leading value-added software and peripheral distributors. The company's customers include a wide spectrum of both national and independent retailers, etailers, mail order companies and resellers. This customer base includes specialist computer retailers and resellers, gaming, music and video chains as well as bookshops and supermarkets. The company ranges and markets some 4,000 different product lines on both non-proprietary and exclusive bases, with particular strength in software and peripherals that run on the PC