Prime Entertainment is committed to protecting your online privacy when visiting a Web site operated by us or one of our partners.  The only areas on our Website where personal information is collected are the Wish List, Contact Us and Contact Technical Support pages. On the Wish List page, in connection with a one-time pre-set message regarding a Digital Blue product, we ask for the sender's first name, the recipient's first name, and the recipient's e-mail address.  Once the message has been sent, all information is automatically deleted from our files. On the Contact Us and Contact Technical Support Pages, we ask for personal information to assist us in answering customers' questions. This information may be retained by Prime Entertainment for the purpose of helping address continuing general or technical issues and will not be shared with any third parties. Prime Entertainment doesn't require anyone to share any personal information about themselves in order to enjoy our Web site.

A SPECIAL NOTE FOR PARENTS: Prime Entertainment's intention is to abide by the Children's Online Privacy Protection Act of 1998 and the guidelines of the Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc. Parents, you can help by spending time online with your children and monitoring your children's online use. Please help us protect your child's privacy by instructing them never to provide personal information on this site or any other without your permission.

IF YOU ARE UNDER 18, PLEASE BE SURE TO READ THIS POLICY WITH YOUR PARENTS AND ASK QUESTIONS ABOUT THINGS YOU DO NOT UNDERSTAND. CHILDREN UNDER 13 SHOULD GET YOUR PARENT'S PERMISSION BEFORE GIVING OUT YOUR E-MAIL ADDRESS OR ANY PERSONAL INFORMATION TO PRIME ENTERTAINMENT - OR TO ANYONE ELSE ON THE INTERNET.